The Mother Behind The Man And How She Helped Shape Voulay
Before Voulay became a platform, it was a promise.
Placide, our founder and CEO, grew up watching his mother navigate a world that often confused beauty with conformity. She had alopecia, and with it came the daily choice to show up in a world that did not make space for her kind of beauty. She wore wigs. Not for vanity, but for safety. For ease. For peace.
But here is what really stayed with him:
Even while covering what the world might judge, she never covered who she was.
She led with grace, mothered with boldness, and she taught him, without ever needing to say it, that beauty is not something you chase. It is something you choose.
The Truth That Built Voulay
Voulay was never just about discounts. It is about redefining worth through connection, through community, and through the simple, radical act of seeing each other fully.
Our tagline, Choose the Beautiful, was born in her reflection. Not the one in the mirror, but the one in her strength, her laughter, and her refusal to let the world dictate her worth.
At Voulay, we Choose the Beautiful because we believe beauty is in the boldness of being seen. We believe connection is more valuable than conversion, and a shared story is more powerful than a discount offered.
Here is what Choosing the Beautiful means at Voulay:
- Connection is Currency. Every vote, every story, every moment shared builds something greater than a shopping cart total.
- Commerce Should Care. We are not here for transactional noise. We are here for story-driven impact and collective joy.
- Your Voice Shapes Value. Users co-create discounts by engaging, sharing, and choosing. Value is not handed down. It is built from the ground up.
- Generosity Grows. Living Discounts expand as people participate, gifting more opportunities to others just by showing up.
- Consumerism Does Not Get the Final Word. We are not chasing attention. We are offering intention. We are not another pop-up deal. We are a platform that sees you.
Choose the Beautiful is not just a tagline. It is how we rewrite the rules.
This Mother’s Day, We Celebrate the Uncovered
We honor the women who show up as they are. The ones who redefine beauty with every step, every story, and with every strand they were never missing to begin with.
To Placide’s mom and to every woman who has taught us that beauty has nothing to do with fitting in and everything to do with standing tall, we thank you.
Why not send more than the obligatory “Happy Mother’s Day” text to all those women in your life?
Send it with a Living Discount Gift.
It is not just a deal. It is a message.
Your value grows because we see you. And that changes everything.
Beauty is not about the rules. It is about the real and it is always ours to choose.
Choose the Beautiful. Always.